Frederick Douglass Essay - 506 Words

Frederick Douglass The narrative piece written by Frederick Douglass is very descriptive and, through the use of rhetorical language, effective in describing his view of a slave’s life once freed. The opening line creates a clear introduction for what is to come, as he state, â€Å" the wretchedness of slavery and the blessedness of freedom were perpetually before me.† Parallel structure is present here, to emphasize the sanctity he has, at this point in his life, associated with freedom and the life-long misery he has associated with slavery. This justifies what he chooses to do next, as he leaves his chains and successfully reaches New York, a free state. The metaphor used within this description is also effective, as chains give the†¦show more content†¦He also states that he feels â€Å"like one who had escaped a den of hungry lions,† implying that he had been given an incredible sense of relief. This near-bliss feeling is shortly subsided as he realizes he is a stranger in this new land, for fear of falling into the wrong hands once again. Douglass describes the slave-owners as, â€Å"money-loving kidnappers,† and himself as the â€Å"panting fugitive slave;† while making another comparison yet, â€Å"as the ferocious beasts of the forest lie in wait for their prey.† Each of these images demonstrates the intense fear and inferiority Douglass feels toward slave-owners, even in his new state of freedom. He no longer views this as a free land, but â€Å"a land given up to be the hunting-ground for slave holders.† He fears everyone is against him, and he is forever being hunted, â€Å"as the hideous crocodile seizes upon his prey,† the slave owners feel no mercy, and would, if provided the opportunity, seize his life in an instant with no regrets, as the crocodile devours their prey. He continues with this trend of metaphors and similes to comp are slave-owners to â€Å"merciless men-hunters,† â€Å"wild beasts,† and â€Å"monsters of the deep,† while describing himself as, â€Å"perfectly helpless,† a â€Å"half-famished fugitive,† a â€Å"helpless fish,† and â€Å"the toil-worn, whip-scarred fugitiveShow MoreRelatedTrickery in Narrative of the Life of Frederick Douglass by Frederick Douglass1880 Words   |  8 Pagesthus they do not survive. In Narrative of the Life of Frederick Douglass by Frederick Douglass, Douglass harnesses the ability to conform to the world of trickery and conveys his journey to freedom. Through his appeal to pathos, use of dramatic asides, and application of anecdotes, Douglass expresses the necessity of slaves to play the game of trickery to survive in the world of tricksters. Effectively establishing an appeal to pathos, Douglass emphasize his raw emotions to the reader, allowing theRead MoreFrederick Douglass Essay817 Words   |  4 PagesAfrican-American man Frederick Douglass wrote his famous speech, â€Å"The Meaning of July Fourth for the Negro†, America was in a time of great distress. It was the year 1852, and the view of abolitionists was quickly spreading. It was the time of both provocative literatures such as Uncle Tom’s Cabin, as well as important resolutions, such as the Dredd Scott decision, showing the contrast between views at the time, both positive and negative towards slavery. Frederick Douglass was a freed African-AmericanRead MoreFrederick Douglass : A Man949 Words   |  4 PagesDaniel Lee 12/6/15 Frederick Douglass Essay How did Frederick Douglass move from being a slave to a man? In Frederick Douglass’s autobiography, â€Å"Frederick Douglass,† Frederick Douglass, a black man born into slavery, went from being a slave to a man. His actions proved he was a man. Frederick Douglass was born into slavery in Tuckahoe, Maryland. Like many slaves, Frederick Douglass didn’t know his exact age or birthday, but he knew an estimate of his age. â€Å"I come to this, fromRead More Frederick Douglass Essays505 Words   |  3 Pages The Narrative of the Life of Frederick Douglass, an American Slave is an account of Frederick Douglass’ life written in a very detached and objective tone. You might find this tone normal for a historical account of the events of someone’s life if not for the fact that the narrative was written by Frederick Douglass himself. In light of the fact that Douglass wrote his autobiography as a treatise in support of the abolishment of slavery, the removed tone was an effective tone. It gave force to hisRead MoreFrederick Douglass Essay691 Words   |  3 PagesFrederick Douglass Frederick Douglass was one of the most important black leaders of the Antislavery movement. He was born in 1817 in Talbot County, MD. He was the son of Harriet Bailey and an unknown white man. His mother was a slave so therefore he was born a slave. He lived with his grandparents until the age of eight, so he never knew his mother well. When he turned eight, he was sent to Aunt Kathy, a woman who took care of slave children on the plantation of Colonel Edward Lloyd. WhenRead MoreFrederick Douglass And Slavery.1438 Words   |  6 PagesFrederick Douglass and Slavery Frederick Douglass the most successful abolitionist who changed America’s views of slavery through his writings and actions. Frederick Douglass had many achievements throughout his life. His Life as a slave had a great impact on his writings. His great oratory skills left the largest impact on Civil War time period literature. All in all he was the best black speaker and writer ever. Douglass was born a slave in 1817, in Maryland. He educatedRead MoreEssay on Frederick Douglass658 Words   |  3 Pages Frederick Douglass nbsp;nbsp;nbsp;nbsp;nbsp;Frederick Douglass was a man who was active until the day he died. Frederick Attended Anti-Slavery meetings and also attended meetings for Women?s rights. He believed everyone was equal it didnt matter if one was white, black, or green it also didnt matter what sex you were he believed everybody was equal. He achieved many things during his hard but great life. nbsp;nbsp;nbsp;nbsp;nbsp;Born on a plantation in Tuckahoe, near Easton, in TalbotRead MoreThe Slave By Frederick Douglass972 Words   |  4 Pagesthousands of years later. In â€Å"What to the Slave is the Fourth of July?† Frederick Douglass, a former slave, addresses an audience of white abolitionists on July 5th of 1852. He focuses on the disparity between the American values celebrated on the Independence Day and the issue of slavery. To do so, Douglass raises the question of to whom those values apply and explains why and how it should be different. Analyzing Douglass’ effort, we see that he is using arguments that trace back to the ancientRead MoreThe Narrative Of Frederick Douglass1835 Words   |  8 PagesIn Frederick Douglass article Figuring out how to Read and Write he clarifies the imperative part instruction plays in a man s life, and the things that you can achieve by figuring out how to peruse and compose. Figuring out how to make a contention did offer Douglass some assistance with obtaining his flexibility, as well as offered different slaves some assistance with getting their opportunity and annul subjugation. We can say that Douglass was fortunate he was taught by his paramour andRead MoreFrederick Douglass Essay559 Words   |  3 PagesFrederick Douglass Born Frederick Augustus Washington Bailey on Marylands Eastern Shore in 1818, he was the son of a slave woman and, her white master. Upon his escape from slavery at age 20, he adopted the name of the hero of Sir Walter Scotts The Lady of the Lake. Douglass immortalized his years as a slave in Narrative of the Life of Frederick Douglass, an American Slave (1845). This and two other autobiographies, My Bondage and My Freedom (1855) and The Life and Times of Frederick Douglass

Getting Away with Murder Aaron - 1464 Words

Getting Away with Murder Aaron Getting Away with Murder Aaron McKinney was recently convicted of second-degree murder for his role in the fatal bludgeoning of Matthew Shepard on October 6th of last year. During the opening statements of his trial, McKinneys attorneys argued that a homosexual advance from Shepard brought back a traumatic childhood experience which triggered five minutes of emotional rage and chaos (Cart Rests 1). The claim invoked, which was ultimately rejected by the judge presiding over the case, is known as the homosexual-panic or gay-panic defense. According to the Harvard Law Review, this defense, a manifestation of the temporary insanity plea, is premised on the theory that a person with latent†¦show more content†¦In 1996, Henry Adams, a psychologist at the University of Georgia, devised a way to see if gay bashing was related to suppressed homosexual urges. He recruited a group of men between the ages of 18 and 31, categorizing them as either homophobic or non-homophobic. They were then shown explicit erotic videos depicting straight, gay and lesbian sex, during which penile circumference was measured by a plethysmograph. As a result of the video depicting gay sex, eighty percent of the homophobic participants showed moderate to definite tumescense as compared to thirty percent of the non-homophobic subjects (Stryker 5). Professor Adams concluded that most homophobes demonstrate significant arousal to homosexual erotic stimuli, suggesting that homophobia is a form of latent homosexuality where persons are either unaware or deny their homosexual urges (Adams 441; Antigay 1). The homosexual panic defense is based on the theory that homophobic men may actually have repressed homosexual urges. Homophobia is often indicative of self-loathing homosexual feelings; many homophobes subconsciously use anti-gay attitudes as a disguise for their own homosexuality. Dr. Patrick Suraci, the author of Male Sexual Armor, suggests that a gay basher wrestling with homosexual im pulses of his own, instead of being able to accept those homosexual feelings within himself, he wants to kill those feelingsShow MoreRelatedThe Psychology Behind the Film Primal Fear by: Gary a Baldwin Jr.1685 Words   |  7 Pagesfor this disorder using cognitive behavior therapy. â€Å"Primal Fear† is the story of a young man who is accused of the murder of an archbishop. With all the evidence pointing towards him as the target suspect, an ambitious and vagarious lawyer comes to his aid with the hopes of proving his innocence’s. In the process, he discovers an unexpected secret that leaves the audience blown away. It’s a non-stop thriller with a suspenseful twist. To understand the character Roy we must first look at his behavioralRead MoreAll Over The Road So A Cop1121 Words   |  5 Pagesfines. Josh Gordon has had multiple arrests for drugs. He was a great talent wasted to drugs and alcohol. He hurt the NFL by showing that it is okay to do drugs and try to get away with it. Thinking he can just come back and play when he wanted to. He then was suspended and when he came back played a few games before getting suspended again showing role models that even when you get caught it is okay to keep doing it again. Aldon Smith also comes up in this discussion. He was a great talent wastedRead MoreThe Movie Primal Fear879 Words   |  4 PagesIn the movie Primal Fear, Aaron was diagnosed with Dissociative Identity Disorder by the psychiatrist. As the plot is set up in the movie, everything seems to fall into place and fit with the doctor’s diagnosis. As the psychiatrist was interviewing Aaron and getting to know him, his rough childhood cou ld have led to the disorder. Since DID is typically caused by severe childhood trauma, I believe the stories Aaron was telling along with his actions matched up to the psychiatrist’s diagnosis. WithRead More Violence in Video Games Essay examples1114 Words   |  5 PagesViolence in Video Games My friend Aaron rocked me with an unsuspecting blow to the stomach. â€Å"Oww, what was that for?!?† I asked him in shock. â€Å"You stole my kill,† he responded. We were playing the very violent, very bloody, very popular shoot ‘em up video game, Halo for the XBOX. Aaron was always a nice, well-mannered, and generally friendly person, until we met in the video game arena. It was almost as if he was a completely changed person once the game was popped into the XBOX disk driveRead MoreAn Analysis of Forensic Psychology in the Film, Primal Fear2856 Words   |  11 Pagesis a legal thriller with Martin Vail represented as an ambitious; high profile Chicago Defense Lawyer hired to defend Aaron Kentucky charged with murder of Chicagos Archbishop, Richard Rushman. During the trial, Martin Vail discloses that the Archbishop was involved in sexual harassment and other political issues. Based on various substantial factors, Martin Vail believed that Aaron suffered f rom Multiple Personality Disorder, which instigated his action of killing the Archbishop. Vail highlightedRead MoreJust Kill Em? Essay1431 Words   |  6 Pagesexpensive, affects the poor and minorities more than others, and (even though many people think it is true) the death penalty does not deter crime. A common argument for the death penalty is the idea of â€Å"an eye for an eye.† If someone commits murder then they should be killed as a punishment, but how much are we willing to pay for this way of thinking? An eye for an eye comes with a large price tag. According to an article in the California Law Review, the American Civil Liberties Union (ACLU)Read MoreThe Lilly Kane Murder Trial Interest967 Words   |  4 Pages She waits for Saturday before she stalks Aaron Echolls again. Digging up his credit history, fine, she could do that between classes. Phone logs were a little sketchier, apparently Mr. Echolls had up to three cell phones, she would have to talk to Logan about that. And internet info†¦ She was put off enough by the number of times people in that house Google-d themselves, she didn’t have time to stomach the porn. The Lilly Kane murder trial interest was morbid, but she figured she could relateRead MoreGod Is A Chosen By God1697 Words   |  7 Pageshave the best of everything including education. Despite all the amenities available to Moses, he had a heart for his own people and chose to cast away the religious belief of his adopted family. He chose to embrace the belief and God that his birth mother had endeared to him, the true and living God. This showed he was a man of integrity, to turn away from the wealth and comfortable lifestyle of Pharaoh’s house a nd live as a Hebrew man. Integrity is a component in leadership but as humans oftenRead MoreThe Atlanta Murders Of 1979–1981, Sometimes Called The1669 Words   |  7 PagesAtlanta murders of 1979–1981, sometimes called the Atlanta Child Murders (although several of the purported victims were adults), were a series of murders committed in the American city of Atlanta, Georgia, from the middle of 1979 until May 1981. Over the two-year period, at least 28 African-American children, adolescents and adults were killed. Wayne Williams, an Atlanta native who was 23 years old at the time of the last murder, was arrested for and convicted of two of the adult murders, and sentencedRead MoreFootball Is Dangerous And Something That Should Not Be Played Or Watched By People1486 Words   |  6 Pagesplayed and watched because a lot of players work hard to fight towards the ultimate goal of making it in the National Football League despite the possibilities of injury. It is the player’s responsibi lity to know when it is time for them to walk away and take the proper safety procedures to keep them from injuring themselves. The players work hard and do plenty of conditioning to try to keep them in shape and prevent their bodies from breaking down. Many kids who play do it because they love the

Principles of Advertising Study Guide Free Essays

* Advertising Business – Either using an agency or have your own advertising department/advertise on your own. Government – is a regulatory body, create laws to regulate advertising, things you can advertise and things you cant advertise Cigarete Comercials on TV Lobby – Corp trying to lobby gov. to change for the good, two forces, that think gov, is a positive thing and thinks its good for them to regulate everything and keep things in order. We will write a custom essay sample on Principles of Advertising Study Guide or any similar topic only for you Order Now others who think the gov. needs to be smaller, and that they should not have as much control. Society – the culture that your brought up in, tradition, morals and values of the people. Business Finance – the amount of money involved in advertising to promote your product. Marketing – Finding a need that the people want, and filling that need. Advertising – Non personal (to everyone whose watching, not just to one person), Always paid for, communication of info about the companies product, service or idea through the various medias (Television, Radio, Magazines, Internet) Public Relations – figuring out what the people want. Publicity – exactly like advertising but free Personal Selling – what you selling is relatively expensive, and exclusive. Trade shows – where companies get to meet perspective corp. uyers, they can buy a lot of stuff on behalf of their company. Promotions – any inducement or excitement to get you excited about the companies product. (giving out free t-shirts) Operations – whatever the company does Types of markets advertising goes after Consumer Market – things you might see o n tv or hear on the radio Business/Profesional Market Government – Trying to sell things to the government, and Profesional – advertising for accounting software, and things that your generally not going to read for pleasure, but there going to be ways to improve your business. Bar Magazines, no one is going to buy the stuff in that magazine, but owners of restraunts are going to buy it. Business – trying to get your beer on the first shelf, and dealing with the grocery store , or liquor store Integrated Marketing system – Customers hear from a various amount of different markets. (Flagler College business Cards) The consistency so everyone knows what a companies about, and what their image, logo, and slogan is. All state – Have their lil slogan on anything they hand out, â€Å"The Good Hands People†, and have their logo on most things, and have their color that they always use, so it will last in peoples memories and they associate everything their company with it. Art to creating proper advertising to get their message out properly. Theres going to be a persona (Spokesperson), a Medium (Getting the message out with a catchy phrase or something) , and the way people will receive it. Spokesperson – Someone that speaks on behalf of a company. hey can be a person (like William Shatner for priceline) but they can also be a persona (like Ronald Mc’Donald), pretty much any person that’s getting the companies message out. They should be catchy, and will use catchy phrases (subway foot-long song, or I want my Baby Back Ribs) You need that artistic eye, certain color combos can make all the difference and mean completely different things. A lot of times they will a dvertise things as being bigger, and sounding better than they are. A lot of companies will take out some of the product, Bags of potato chips, making a beer only 11. 5 ounces rather than 12. out of 5 dentist recommend it ( that’s not a lot of dentist out of the millions that exist) Price Economic Argument – Argument that competition Exclusive Distributions – you need to buy the right to sell a certain product in that area. Advertising perpetuating stereotypes – advertising can sometimes bring out stereotypes for certain people. They have women in the kitchen in commercials, and men always doing the work. Ad agencies need to regulate themselves, they actually meet every year to figure out what they can do, and what they can’t do. FTC – Federal trade commission deal with any company that does trade with more than one state. If there is not trading involved in more than one state than it is generally just regulated by the states capital The FTC will tell people to not air something, and make sure that nothing offensive is on the air. If you don’t sign the consent to agree then you have make another commercial correcting your mistake, and putting out a new ad with the correction on your expense. (corrective advertising) Puffery – is exaggeration, and that is something you can do. * self actualization – becoming the top , ceo, of a company, you’ve proven to the world that your at the top, and are very successful. Generally these people will buy the expensive cars, boats, jets, watches, and ect. * Assumption Factor – Never assume you know what your target is, or what they want. * Task Utility – product or service that does something for you, makes doing a task easier. * Premade food * Form utility – when a manufacturer puts together hundreds of pieces that yo u would not want to do. * A computer being built for you, a chair, ect. * Time Utility – product or service available when you want it. * Can’t buy a Harley Davidson right away, going to be at least a few months to get one. * Where utility – the product is available where you want. This includes being delivered to your house. * â€Å"Perception is the reality† – if you perceive a product to be better, than it is. * * Ch. 1 Advertising Today Advertising lets customer aware of a product, comprehend what its used for, and see how it is different from its competition. Info will help create a conviction, that this product is better. It will then give the customer a desire to buy from this retailer, and help them take the action to buy a product. Integrated Marketing Communications (IMC) – when consumers receive consistent and positive messages about a brand. Marketing Communications – Tools that companies and organizations use to initate and maintain contact with their customer, clients, and prospects. Advertising – is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products by identified sponsors through various media. A type of communication, structured, and composed Directed to groups of people, not individuals so its nonpersonal Most is paid for by sponsors Public service messages – carried at no charge because of their nonprofit status. Product – encompasses goods, services, and ideas. Medium – the channel of communication advertising reaches us through. Word of mouth (WOM) – when you tell somebody how much you like a product. Becoming more popular thanks to twitter and facebook. Mass Media – the traditional way of advertising. Addressable media – direct mail. Interactive media – the internet Nontradional media – shopping carts, blimps, and dvds. * Two types of dimensions in advertising * Communication dimension – how advertising is actually a form of structured, literary communication. Marketing dimension – explains the important role advertising plays in business. Economic dimension – shows how and why advertising evolved as it did. Social and ethical dimension – considers the impact of advertising on consumers, businesses and society. * Source Dimension Sponsor – the company advertising a product or idea, legally responsible for the communication and has a message to communicate to actual consumers. Author – the sponsors ad agency, a creative team at an ad agency. Persona – real or imaginary spokesperson who lends some voice or tone to the ad. * Message dimension Autobiographical – tell a story about myself to you the imaginary audience. Narrative messages – a third-person persona tells a story about others to an imagined audience. Drama message – the characters act out events directly in front on an imagined epmpathetic audience. * Reciever Dimensions Implied consumers – Adressed by the ad’s persona, imagined by the ad’s creators to be the ideal consumers who accept uncritically the arguments made by the ad. Sponsorial consumer- the gatekeepers who decide if the ad will run or not, group of decision makers at the sponsors organization. Actual Consumer – people in the real world who make up the ad’s target audience. They will actually get to see and hear the ad . * Feedback – completes the cycle, verifying that the message was received. * Every business has three broad functional division – Operations, Finance, and Marketing. * Marketing – the process of planning and executing the conception, pricing, distribution, and promotion of ideas, goods, and services to create exchanges that atisfy the perceived needs, wants, and objectives of individuals and organizations. Consumer advertising – most advertising falls under this category. Retail advertising – advertising sponsored by retail stores and businesses. PSA (Public Service Announcements) – Industrial / Business Markets Business to business – rarely seen by the actually consumer, because they will generally specialize in one department. Kitchen Magazines for restraunts. Trade Advertising – Wholesalers, retailers, and dealers. Generally a product is sold to these companies so they can get rid of a mass quanity at one time. Professional advertising – advertising aimed at teachers, accountants, doctors, engineers, ect. Used to convince professionals to recommend or prescribe a specific product or service, to buy brands of equipment and supplies for use in their work, or to use the product personally. Agricultural advertising – to promote products and services used in agriculture to farmers and other employed in agribusiness. Price strategies – Image advertising – creates a perception of a company or a personality for a brand, is rarely explicit about price. Almost never mention price, but always say how cool it is to have their product. Sale advertising – used most often by retailers, dealers, and shops to call attention to a recent drop in the price of a brand or service. Place : Global, international, national, regional, and local. Promotion Personal selling – face to face interaction or telemarketing. Usually high priced items like cars or real estate. Product advertising – service and goods Nonproduct advertising – sells ideas Noncommercial advertising – seeks donations, volunteers, or changes in consumer behavior. Awareness advertising – wants to create an image for a product and position it competitively with the goal of getting readers or viewrers more aware of their product. Action advertising (Direct-response) – toll free number for immediate information. Sales promotion – coupons, free samples, contests, or rebates on the purchase price. Public Relations – Collateral materials – brocures, catalogs, posters, sales kits, instruction booklet, ect. Art Director – responsible for visuals Creative Director – responsible for all creative departments Typically comes from the copy side * Graphic designer – works on the visuals * Rainmaker – acountive executive, they pitch what advertising agency can do * Copy-writer – responsible for the slogan, and words * Resignance – you get what the ad is trying to get through, or say to you. Relevant – good ads should all be relevant, has some type of reason. * What good advertising should do : Inform – where is product, how much does it cost, what is it, Persuasion – should give you reasons to try product or service Reminding – have to continue to let you know that they are still there. Objective statement  œ what ad is trying to accomplish, are you solving a problem, something that makes life easier Supportive Statement – what can you put in there to support what you are saying Getting a spokesperson, athlete to go in there to back up the product. Primary demand – demand for the entire product class Selective demand – demand for a particular brand. Abundance principle – states that in an economy that produces more goods and services than can be consumed, advertising serves two important purposes. Keeps consumers informed of their alternatives (Complete information) It allows companies to compete more effectively for consumer dollars (Self-Interest) * Why people are against advertising Short term manipulative arguments – saying advertising is deceptive or manipulative. Puffery – exaggerated, subjective claims that can’t be proven true or false, such as â€Å"the best†, or â€Å"the only way to fly†. Non-product facts – aimed not at the product but the consumer, and does not really give any information about the actual product. Such as â€Å"Pepsi. The choice of a new generation†. Social or enviormental impact of advertising – long-term macro arguments. Manipulates us into buying things we don’t need. Replacing our citizen democracy with a selfish consumer democracy. Only 17 percent of consumers view advertising as a source of information to help them decide what to buy. Too much advertising. * Ethical – means doing what is morally right in a given situation. * Social responsibility – doing what society views as the best for the welfare of people in general or for a specific community of people. * CARU (Childrens Advertising Review Unit – promotes responsible children’s advertising and to respond to public concerns, self regulatory guidelines for childrens advertising. * Fair information practice principles Notice – requires website to clearly post its privacy policy Choice – consumers level of control over being profiled and how their information is used Access – ability for consumer to access information collected about them and make amendments to it. Security – requires advitisers to protect the data they have colleceted Enforcement – requires all industry members subject themselves to third party monitoring by independent company. FTC – major regulator of advertising for products sold in interstate commerce. Substantiation – supporting data and scientific studies to their products purpose Endorsements – the person promoting the product can’t be misleading, he has to actually use that product himself. Affirmative disclosure – gives health warnings Remedies for unfair advertising Consent decree – document the advertiser signs agreeing to stop the objectionable advertising Cease and desist order – when consent decree wont be signed ftc may prohibit further use of the ad. Corrective decree – explains how their ad was wrong before and corrects the misleading mistake. FCC – responsible for protecting the public interest and encouraging competition. Four distinct groups in advertising Advertisers – companies that sponsor advertising for themselves and their products. Advertising agencies – helps the advertisers plan, create, and prepare ad campaigns and other promotional materials. Suppliers – assist both advertisers and agencies in preparing advertising materials. Media – sell time and space to carry the advertisers message to the target audience. Local advertising – targeting customers in their geographic area. Sometimes called retail advertising because retail stores account for so much of it. Dealers or local franchisees of national companies. Stores sell a variety of items. (grocery, department stores, convience) Speciality businesses and services (Banks, restaurants) Governmental, and nonprofit organizations. Product advertising – promotes a specific product or service Regular price-line advertising – informs consumers about services or merchandise offered at regular prices. Accounting firms might use regualar price-line Sales advertising – placing items on sale and offering deals Clearance advertising – making room for a new product line getting rid of the old stuff at a low price Institutional advertising – create a favorable long-term perception of the business as a whole, not just of a particular product or service. â€Å"Im loving campagn†. More of an idea Classified advertising – locate and recruit new empoyees, offer services, sell or lease merchandise. Integrated marketing communications – (IMC) joining together in a consistent manner everything that communicates with customers. Co-op advertising – build the manufacturers brand image and to help its distributors, dealers, or retailers make more sales. Newspapers – want to advertise in newspaper because a lot of people, different sections for different types of ads, and can also be local. Disadvantage – poor production, no high quality animation and mostly black and white. Ad is normally short termed, because new paper comes out everyday. How to cite Principles of Advertising Study Guide, Essay examples

The Importance of National Belonging in the Development of Nation States free essay sample

Prior to the late 19th Century Europe consisted of many small states that lacked a sense of unity. The sentiment stirred up in the wake of the French Revolution; the idea of a sovereign people with natural rights and equality appeared attractive to many of these nations. Around this time Europe saw the emergence of Nation States encompassing a people who had a shared history, culture, language, religion and beliefs. How important this sense of national belonging was is something we shall explore by looking at events in such places as Germany, Italy and France. We will decide whether it was patriotism or other factors such as warfare and the rise of industry which had the biggest parts to play on the European stage. Above we have just described the common factors which contribute to making a nation; find one territory with specific boundaries and borders and fill it with these people and you would in theory have made a nation state. However the idea of national belonging is not quite so black and white, nor so easy an idea to prove. Ernest Renan, a noted theologian seemed to realise that rules about having a shared language or shared religion were simply not realistic when taking into account minority communities and religious toleration. Instead Renan makes allowances that in some areas factors such as these would be contributory but actually in his words ‘A nation is therefore a vast solidarity, constituted by the feeling of sacrifice one has made in the past and of those that one is prepared to make in the future. Renan continues stating that it is ‘the clearly expressed desire to pursue a common life. ’ This swing towards nationalism was sparked in part by the cultural movement which followed the Enlightenment period and was known as Romanticism. An era when poetry, music and art were increasingly used to influence the nation, the movement supported ideas such as the importance of national pride giving precedence to ‘senses and emotion over reason and intellect. German artist Caspar David Friedrich captured this sentiment in his painting The Oak Tree in Snow which depicted a barren tree with new life springing from the roots symbolising a lost past with the promise of future new growth. This was particularly poignant as the Oak Tree was a symbol for German national sentiment. Similarly in Italy the poet Ugo Foscolo wrote ‘How thou art humiliated by foreigners who have the presumption to seek to master thee! But who can depict thee better than he who is destined to see hy beauty all his life long? ’ Foscolo’s argued that tourists could not appreciate the greatness of his country, only those who could share in its history can take possession of the pride that accompanies the honour of being Italian. These two examples are interesting because at the time of their publication no Germany or Italy as we know them today yet existed so this at least proves that in the minds of those living by Romanticism values at least thought that national sentiment was desperately important. In addition to the evidence of Romanticism championing the unification cause Germany and Italy shared some other similarities. Firstly, and perhaps most obviously we can tell from studying a ‘before and after’ map. In 1815 Italy was a collection of many smaller states some of which we know were controlled by the Austrian empire and Germany is a jigsaw of German speaking states. However by 1914 clear boundaries had been drawn and both territories are much more obviously defined. Also both countries contained several nationalist activist groups, some public, some as secret societies who all had the same aim of achieving unity but for different reasons and with variations on the end result. In Italy the strength of opinion was such that some organisations were willing to use violence such as in the case of the Carbonari group who proclaimed ‘He alone is worthy of life who loves his country’. Revolutionary group Young Italy was also key in generating public support for the Risorgimento (Resurrection) nationalists. Germany also contained these pressure groups and parties from both countries took part in the rebellions of 1848 and while both had some success, yet another similarity is that both were eventually beaten back in Italy by Austrian intervention and in Germany by the Prussian King Frederick William IV. The revolutions swept across much of Europe leaving thousands dead in the name of unification. This however does not necessarily mean that it was patriotism or an unqualified sense of national belonging that drove them. Other considerations included for businessmen policies for reviving trade, students were concerned about poor job prospects and a lack of social status and peasants wanted an end to the last vestiges remaining of the medieval feudal system. For the peasants at least it is most likely this was their sole motivation as the concept of nationalism would have meant little to them in their daily struggle to feed and clothe their families. Both Germany and Italy appeared to be committed to unification and key figures helped to bring this about. In Germany Gottfried Herder significantly influenced public opinion with his philosophical ideas about human nature. Herder placed huge importance on national language ‘Has a people anything dearer than the speech of its fathers? ’ He goes on to say that the culture of a people ‘thrives only by means of the nation’s inherited and inheritable dialect. ’ This idea is so fundamental to Herder’s beliefs that he says ‘no greater injury can be inflicted on a nation than to be robbed of her national character, the peculiarity of her spirit and her language’. Herder however gives little consequence to the political aspects and it is possible therefore that the changes which inevitably took place in Germany were not due to his romanticism based contributions but this does tell us how strongly he felt about the importance of national sentiment. In Italy it was figures such as Count Camillo di Cavour who propelled the unification forward but his motives were much different from that of Herder. Cavour conspired with Napoleon III of France against the Austrians which resulted in several territories becoming part of Sardinia where Cavour happened to be Prime Minister. Giuseppe Garibaldi was a respected military commander throughout this period of war whose notable success was motivated by his vision of a united Italy. Unification of both countries was hardly plain sailing and problems arose for various reasons. Italy perhaps suffered because the reason for the unification had been more political than sentimental. Massimo d’Azeglio, a pro nationalist is believed to have said ‘We have made Italy, now we have to make Italians. ’ The death of Camillo di Cavour regardless of his motives was described as ‘the architect of national unity’ and his death in 1861 was a definitive blow to the cause. Germany’s problems centralized around regional rivalries with people confused as to whether they first belonged to their region or their country, this was certainly the case with some Bavarians. It has commonly been supposed that all of the events leading to unification of countries such as Germany and Italy and the revolutions that shook Europe were triggered in France by the revolution of 1789-1799 as can be seen in this statement; ‘The French Revolution completed the nation which became one and indivisible’. Many in France had sought an end to an absolute monarchy and what was deemed an autocratic domination by the French government. Instead they hoped for a shift towards modernity where all men would be equal under the law and have no special privileges simply because one happened to be born aristocratic or have an elitist position in society. The end of feudalism and the ‘ancien’ (old) regime gave way to new ideas summarised once more by Ernest Renan ‘It is France’s glory to have proclaimed, through the French Revolution, that a nation exists by itself The principle of nationhood is ours’. It would be reasonable then to suppose that France had enjoyed great success in providing a patriotic example that other countries hoped to follow and yet once again we find resistance and also some contradictions. While some supported unity for political reasons such as in the case of the Leon Gambetta, a French statesman who supported republicanism, he said in a letter to the leader of the Breton armed forces in 1870 ‘I beg you to forget that you are Bretons, and to remember only that you are French. While a novelist later in 1884 remarked ‘the word patrie signifies nothing and stirs nothing. It exists no more in local speech than in local hearts. ’ It is hard to assimilate all the opinions and motivations for why the French either supported or rejected the idea of national belonging but it does seem that the more urbanised areas, under the direction of intellectuals, students and politicians for their own agendas were more in favour of being ‘Frenchmen’ than those who resided in more isolated, rural communities occupied mostly by peasant farmers who wanted peace not war. Peasant farmers in particular were to suffer greatly when we consider how the rise of industry commonly termed as the industrial revolution were to affect national feelings. While the ending of feudalism had allowed some peasantry to buy small patches of land, for others, some who were affected by the enclosure laws could find themselves as landless labourers unable to grow their food or gather fuel from common land. In Britain the Chartism movement of 1839 sought to represent all workers who found themselves in a piteous position uniting opinion against social injustice. We are bowed down under a load of taxes our traders are trembling on the verge of bankruptcy, our workmen are starving, capital brings no profit and labour no remuneration. ’ Chartists and their Parisian counter parts the Artisans identified themselves as socialists. Obviously this was a time of great economic change and awareness of class distinctions at the time of the industrial boom was growing. Karl Marx was a German radical whose notion of Socialism was closely linked to that of Communism which he and his colleague Frederick Engels was active in promoting. Marx was particularly concerned about the struggle of society with relevance to these class distinctions. He highlighted in his ‘The Communist Manifesto’ ‘The history of all hitherto existing society is the history of class struggles’ Marx states that the working class (proletariat) and the new middle class (bourgeoisie) are fighting these ‘class struggles’ over the means of production. He claims that the bourgeoisie exploits the proletariat and was motivated by ‘naked self-interest. He goes on to say however that the lower bourgeoisie class will also suffer as the higher middle class overtake them too. ‘Partly because their diminutive capital does not suffice for the scale on which modern industry is carried on their specialised skill is rendered worthless by new methods of production. ’ Marx’s conclusion being that eventually the middle classes and the working class would find themselves in much the same situation and have more in common. This therefore was the significant factor pointing towards nationalism and not the sense of national belonging or sentiment itself. Having considered the factors which were successful in bringing about unification it appears that political reasons had the greater impact. Cavour enjoyed success in Italy through negotiations which involved war and gaining new territory. Herder in Germany relied on sentimental and romanticism theories but Germany encountered difficulties in rallying the nation who were confused about their regional or national identity. Educated French sectors of society were enthusiastic but failed to significantly influence the peasantry while radicals like Marx renounced any importance of the idea of national belonging. Still it is impossible to ignore that there were many individuals such as Foscolo, Friedrich and Garibaldi who shared a united vision of a united country but it is unlikely that their sense of national belonging was the major significant factor in the development of nation states.

Hewlett-Packard Strategy Essays - Computing, Business, Technology

Hewlett-Packard Strategy Strategy Paper Hewlett Packard, Inc. 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Will this create conflict of interest? 2 SECTION 8 2 Business Level Strategy 2 SECTION 9 2 Corporate Level Strategy 2 Printers: 2 Computer Products: 2 Personal Information Appliances 2 Notebook PCs 2 Home PCs 2 Commercial PCs 2 Technical Workstations 2 Networking Products 2 Enterprise Computing 2 Mission-critical Solutions (Systems, Services, Software) 2 Technologies available that will help HP make Enterprise Computing a continued success. 2 HP Labs 2 Information Technology Center 2 Microelectronics and Measurement Solutions Center 2 Agilent Technologies: 2 Test and Measurement 2 Chemical Analysis Group 2 Healthcare Solutions Group 2 Semiconductor Products Group (Components) 2 SECTION 10 2 SUMMARY OF ISSUES, STRATEGIC RECOMMENDATIONS AND IMPLEMENTATION 2 Summary of Issues 2 Strategic Recommendations 2 Customers needs: 2 Alliances: 2 Development of new products/services outside PC's: 2 Major areas that HP is and should continue to focus its E-services on: 2 International Sales: 2 Strategic Implementation 2 SECTION 11 2 Conclusion 2 Section 1 Background Hewlett Packard is second only to IBM and is one of the world's top provider of computers, peripherals, and related services. Hewlett Packard also manufacturers testing and measurement equipment, and medical equipment in a recent creation company of Agilent Technologies to be implemented by mid-2000. Over 50% of Hewlett Packard's sales are outside the United States, and are made up of nearly 85% computers and related products. The vision, culture, and environment created by the co-founders are very much alive today, and continue to make Hewlett-Packard stand out from the crowd. Section 2 Mission, Goals, and Strategies Company Mission Hewlett Packard's basic business purpose is to create information products that accelerate the advancement of knowledge and improve the effectiveness of people and organizations. These products and services are used in industry, business, engineering, science, medicine, and education in over 130 countries worldwide. Company Goals Hewlett Packard has well defined corporate goals that are a reflection of the overall mission. Service is most important to HP, whether the relationship is HP/consumer or HP/employee. Profit is one of the components of HP's goals but only as a means to the greater ends. HP's primary goal is to give its customers the products and services they desire. Followed are HP's specific corporate goals: ? To achieve sufficient profit to finance our company growth and to provide the resources we need to achieve our other corporate objectives. ? To provide products and services of the highest quality and the greatest possible value to our customers, thereby gaining and holding their respect and loyalty. ? To participate in those fields of interest that build upon our technologies, competencies and customer interests, that offer opportunities for continuing growth, and that enable us to make a needed and profitable contribution. ? To let our growth be limited only by our profits and our ability to develop and produce innovative products that satisfy real customer needs. ? 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Essay on Cake Frog and Strong Gauze

Essay on Cake Frog and Strong Gauze Essay on Cake: Frog and Strong Gauze I love cake kdskfjdskgksdfklsdj dfjsdalkfa dsfakl a fdjka dfsaklfja afkjdf dafdsajfdsaj dsgjsdfjsdlkfj kfjsd aNaturalist. Heaney uses metaphor in ‘bluebottles/Wove a strong gauze of sound around the smell’ to create a sense of the buzz of the flies creating a vibration that is so solid it is like he can feel it. This metaphor is used again in ‘The air was thick with a bass chorus’ which again makes the reverberations of the frogs’ croaks feel like something which could physically hurt him. The poet uses simile in ‘frogspawn that grew like clotted water’ to add to the disgust of the gloopy frogspawn. Seamus Heaney uses personification in ‘that if I dipped my hand the spawn would clutch it’ to make the frogspawn seem like one evil being which is out to get him. The poet uses dissonant sounds in ‘flax had rotted there, weighted down by huge sods’ to make the sound of the squelching, decaying flax. It creates a repulsive sound. All year the flax-dam festered in the heart Of the townland; green and heavy headed Flax had rotted there, weighted down by huge sods. Daily it sweltered in the punishing sun. Bubbles gargled delicately, bluebottles Wove a strong gauze of sound around the smell. There were dragon-flies, spotted butterflies, But best of all was the warm thick slobber Of frogspawn that grew like clotted water In the shade of the banks. Here, every spring I would fill jampotfuls of the jellied Specks to range on window-sills at home, On shelves at school, and wait and watch until The fattening dots burst into nimble-

Reflective reports Essay Example | Topics and Well Written Essays - 3500 words

Reflective reports - Essay Example Since that time, I learnt to improve my communication skills through several means. In most of the cases however, my learning in communication happened on the job. This means that different work situations presented different ways in which I had to approach communication. For example there was one time when a 46-year-old female was transported in her bed to the Minor Injury Unit at Western General Hospital in Edinburgh, as the physician requested a lumbar spine X-ray for her after she fell down the stairs. The radiographer and I had difficulty communicating with the patient because she has aphasia, which is defined as a loss of language function and which is a result of injury to the language centres in the brain (Ehrlich and Coakes 2013). Before I started positioning the patient for the lumbar spine X-ray procedure, I asked the nurse who accompanied her about the way that she communicated with the patient. The nurse revealed that the patient was able to read and write and so she wrote what she wanted to say to the patient on a piece of paper and gave it to her so she could read it. Based on this, I brought a piece of paper with me and wrote down what would happen during the procedure as well as some instructions for the patient. I then gave her the piece of paper so she could read what I wrote. The patient read what I gave her and she wrote that she understood what I was trying to tell her and she felt more comfortable after having received this written explanation. As a result of this communication, we successfully carried out the examination. Alder and Carlton (2010) and Watkins (2001) note that good communication and compassionate care also have a great impact on the practitioner. In radiography, good communication with the patient helps him/her understand what the radiographer is expecting from him/her during the procedure, which will

Assignment Example | Topics and Well Written Essays - 750 words - 19

Assignment Example Research limitations: This paper has a narrow focus (the inadequacy of American multinationals to adapt to expatriation) which is a limitation. By focusing only the failure of American business it could to some degree shows some bias in its conclusions. Practical Implications: In the case of expatriation of managerial staff it is important to take into consideration a wider frame of reference than purely technical skill and a good record. The successful American manager may not be successful elsewhere. And even if appropriate for the role he/she will need training and support in order to excel in their new role. Value to the Reader: The reader learns to see that in order for expatriation of managerial staff to be effective it is important for the entire organization to take a long term outlook and to create an expatriation programme. One which endeavours to select managers who have the coping skills required in expatriation and also to provide them with the required training and support. Finally the expatriate manager needs to be able to gain from the experience; they should not lose out by working abroad. It is this emphasize in particular which sets Japanese and European corporate cultures apart from the American ones. The American multinationals are reluctant to invest in expatriation programmes’ because of the mobile nature of the American workforce. Also because they have a more inward looking approach as companies the expatriate manager’s frequently find themselves losing out in their corporate career. The authors believe that this imbalance needs to be addressed in orde r for American multinationals to become more successful at expatriation. Design: This research begins with an overview of the resource-based view of multinational enterprizes.It then overviews some examples taken from Spanish multinationals; it makes

Nietzsche and Existentialist Ethics Essay Example | Topics and Well Written Essays - 250 words

Nietzsche and Existentialist Ethics - Essay Example Since human beings are endowed with rationality, unlike other brutes, human beings have the ability to freely deliberate and decide on their actions, this ability is what is referred to as freewill. My moral worldview, therefore, is opposed to the Nietzsche’s critique of conventional ethics. Question 2: The main idea that shaped existentialist ethics is the idea that existence precedes essence. In line with this idea, existentialist philosophers denied the conventional ethics which presupposed that essence precedes existence. Paul Sartre is one of the famous existentialist philosophers who provided new directions and thoughts in ethics by building his ethical theory on the existentialist maxim that existence precedes essence. In his ethical theory, Paul Sartre was particularly influenced by Nietzsche’s moral worldview. Just like Nietzsche, Sartre denied the conventional ethics principles which implied that essence proceeds existence; for instance, Sartre denied the moral view that morality is all about acting in accordance with the purpose of human beings ordained by God. According to Sartre, an authentic moral agent is free to make moral decisions, but making moral decisions involves some feelings of anguish. In my own moral world view, an authentic moral agent is a person with good character formation, who basis his/her action on sound moral reasoning. When Sartre says that by making a moral decision man chooses not only himself but all men, he means that the moral decisions that we make affect not only us but other people. That is why Sartre said that making moral decisions involves some feelings of anguish because we do not decide for ourselves alone but for all

Parties Involved In Communication Process

Parties Involved In Communication Process In nowadays marketing, advertising is communication tool for majority of businesses. It is important that companies should communicate effectively and properly to their customers either through Ad, s or other sources. In advertising campaign, we will discuss the communication model used in advertising. The major parties which are involved in communication channel of advertising are; Client/vendor/sponsor/advertisers Advertising agency Media e.g. electronic, print, social etc Audience Advertisers: Clients are those people, companies or organizations that do advertising of their new product, services in order to get attention of their target market. For this purpose, advertisers contacts and hire advertising agencies which do advertising for organization to promote their products. Advertising agencies: Advertising agency is consisted of people who do advertising for companies. Advertising agencies is consisted of different departments which do creative work, media selection, brochure making and many more works. Media: After making an Ad, then media is selected, types of media are; Electronic media e.g. TV Print media e.g. Newspaper, magazines Social media e.g. face book, twitter Media plays an important role because the message is conveyed to target customers by using media because media has access to peoples. Role of advertising agency: Advertising agency plays an important role because advertising agency makes an effective and innovative advertisement which attracts customers and customers gets that product. Advertising agency is one which makes awareness about companys product through advertisements. Advertising agency and client relationship is of great importance because client hire advertising agency for making an Ad. so advertising agency tries to make innovative and creative Ad to attract customers. Advertising agency also help company to choose media for the advertisement. Sender: The party sending the message to the customers is called sender. Sender is also called communicator. The Ad agency is sender. Encoding: The party which put the thoughts into symbolic form. Message: The idea or thoughts which the sender transmits to the receiver. Media: The communication channels thought which the Message moves from sender to receiver. Receiver: The party receiving the message sended by sender. This party is also called audience. Responses: The set of reactions that the receiver has after being exposed to the message. Actually after seeing the Ad, audience comments. Feedback. The part of the receivers response that the receiver communicates back to the sender. (http://www.managerialmarketing.com/index.php?option=com_contenttask=viewid=26Itemid=45) Noise Unplanned static or distortion during the communication process, resulting in the receivers receiving a different message than the sender sent. Sometimes the message which sender wants to communicate to the receiver does not communicate properly to the receiver because of wrong media selection, wrong target market etc. Communication Industry of Pakistan If we look at the typical Pakistani Ads so we will find all these tools in some Ads because in majority of Pakistani Ads. We can find easily noise and lack of feedback. In most of Ads we will find noise and lack of feedback because if we see, many people just see Ads for actors or just time pass. Sometimes audience get bore because of again and again showing of similar Ads. But In 20th century, the Ads quality has changed and we have seen improvement. If we consider the Ads of Telecom sectors, so we can say that everything of the model which was discussed previously are present there with target market and good customers response and feedback. P-2: Identify and discuss current trends in advertising and evaluate its impacts Current Trends Micro-Marketing: A marketing strategy in which advertising efforts are focused on a small group of highly-targeted consumers. Micromarketing requires a company to narrowly define a particular audience by a particular characteristic, such as ZIP code or job title, and tailor campaigns for that particular segment. It can be a more expensive technique due to customization and lack of an economy of scale. Micromarketing grew to prominence in the 1990s, as personal computers allowed easier segmentation and dissemination of information to customers. E-commerce websites are able to track the type of products that a consumer views or purchases, which allows the website to suggest related products. Media Fragmentation: In Pakistan Media fragmentation is happening from 2000 onwards. It includes Radio Stations, Television, Internet, Newspapers, and Mobile Phones. When worldwide broadcast I.e. TV cable in some countries was the only way of transmitting video signals over big geographic areas, the result was that there were massive audiences for a small number of channels. The adding up of satellite TV, and a raise in the number of cable channels, means that audiences are now divided between more operators. This is called fragmentation of the media. Sales Promotion: Sales promotion is any activity that offers incentives for a limited time period induce a desired response, such as trial or purchase, from those who are targeted. Sales promotion is frequently misinterpreted and thought to mean literally anything is done to promote sales. Brand Proliferation: Brand Proliferation is important change in the branding environment is the proliferation of new brands and products, in part spurred by the rise in line and brand extensions. As a result, a brand name may now be identified with a number of different products of varying degrees of similarity. Current trends in Pakistani Ads In Pakistan, currently we are using very less amount of electronic billboards. But we hope that in near future these electronic billboard will be more in work than simple billboards. Internet growth is increasing very quickly all over the world and now Pakistani people are also getting familiar with the Internet in their normal routine life. Thus, this is the reason that most of the companies are advertising on the Internet through pop up windows advertising, advertising on both sides of the window, Google advertising etc, with the purpose that many people can watch their advertisements every where on their computers. The cost of Electronic Billboard are cheaper than the simple billboards as on electronic billboards different advertisements will be run one by one, so the overall cost will be less. In European countries, electronic billboard are very common while in Pakistan, these electronic billboards are not the ordinary way of advertising. In Pakistan, still many companies rely on TV advertisements, as Television advertisements are still valuable way of advertising. P-3: Discuss the models of advertising and its impacts on customer behavior AIDA MODEL Attention: The customers attention is got by the saving which is a large amount. Interest: Then the sentence mazay ki offer creates interest of the customers and their emotions are triggered. They feel that the offer is a good one because of the inflation now a day. Desire: The benefit the customers receive is that on every packing of the product they can save if they go for large pack they will have more saving which creates a desire to save more. Action: At the bottom left of the ad it is written that the offer is for some short time which gives enough motivation to the customers to go for it. MODEL 2 Awareness: The awareness I created that we have new offer for our customers. Knowledge: The knowledge is shared with the customers that the new offer which is named as mazy ki offer is on every pack and it is for some short span of time. Liking and preference: The ad creates liking because of the saving which is of large amount on such product. Conviction and purchase: The image of the product is good in the mind of customers and they are giving such offer so the purchase will be increase. AIDA model Attention: Warid bol anmol the sentence is enough to grab the attention because he will think there will be a good offer on calling Interest: The interest is created by giving the customers relaxation from activation and there are no conditions on the offer. Desire: In my opinion the add fails to make the customers desire to go for the offer because no info is given about how much balance will they receive. Action: Giving offer that the balance will be given at once motivating the customers to go for that offer

Benefits of Internships :: Career Jobs

Readings for the 21st Century No Time for Fun Most internships are good to have because they volunteer and help before they become an employee. Companies find interns from the interns coming to them. Corporations and companies get the interns because most interns want to look for good jobs they want, because most of them have college credits, and are looking for experience. Companies and corporations get interns because they are looking for a good record of good experience in the position they are applying for. There are many benefits for the interns. Although, internships are usually thought of as benefiting the actual intern, they offer the employer many benefits as well. Internships are great for the employer because of the help they give, costs they don’t have to pay for, usually, boosted credentials, such as: qualifications and they benefit from potential future employees. The job above the interns, employers, gets lots of help from interns in lots of ways. 2 Interns help from anywhere form, building, cleaning up, and â€Å"specialized camps and summer-abroad programs†(Lab, 77). Interns make the employers job a whole lot easier. They don’t have to work as much as they would if an intern didn’t care to help. But the interns make sure they do, only to make a positive effect on the employer to hire them with more satisfaction. â€Å"Princeton Review got so many tutoring requests in the ritzy Hamptons this year that it had to rent a summer house to accommodate all the tutors.†(Labi,77). â€Å"Tony Bialoruki, 18, of Toledo, Ohio, was a caddy before trading in his golf clubs for a toolbox last summer to help build an orphanage in Guatemala.†(Labi,77) Employers, companies, and corporations enjoy having interns around. Most of the employers don’t have to pay for interns to come and gain experience. They find it nice to have them come and learn, and have experience which makes the job easier and get better at the work they have for them. And companies can save money just for having an intern with great qualities work for them, and make the companies look good for what it deserves. â€Å"The job market is as strong as we have seen it in decades.†(Labi,77) On the other hand, â€Å"Wall Street, New York City, interns can earn up to $seven hundred dollars weekly, and sometimes get bonuses of $two thousand to $three thousand dollars†(Labi,77) Boosted credentials benefits the employer by the intern’s qualifications such as, a college

Complex play Essay

The title of the play, ‘The Crucible’ is significant as a crucible is a pot in which metals are melted down in order to purify them. Miller is suggesting that the play is concerned by a purging by fire, a form of ‘cleansing’. This is a metaphor for spiritual improvements as the result of exposure to great strain. One of the central themes of the play is the spiritual development of John Proctor. It is a powerful and complex play. All of the action takes place indoors and it is very sombre, simplistic and it emphasises the lifestyle of the puritans and it echoes the chlaustrophobic atmosphere of the play. The play focuses on ordinary people in extraordinary circumstances. In the play Miller is discussing the forces of evil. In the attempt to stamp out evil there is certainly a degree of irony. The irony in this play is that evil and tragedy actually arises from the actions of the misguided and over zealous characters such as Danforth and Parris and to a certain extent Hale, who became responsible for deaths, misery and cruelty. Miller is suggesting that humans are vulnerable to evil and he aims to show that the evil generated in Salem was through a combination of circumstances for which no one person could be held wholly responsible but yet none were guilt free. Miller has said that it was Abigail’s role in the events of the play that awakened his interest in the whole story, however, his treatment of her is controlled although is not dispassionate in any way. She is a sensual adolescent and she is very flattered by Proctors attention to her while at the same time tries to disguise it. Abigail has many motives for causing the trouble that she does, one of which is her hostility towards Elizabeth, John Proctors wife, but this is by no means her only motive. A high spirited sense of mischief and the way which she controls her friends gives her enjoyment and is influential and although the point is not stressed, the violent nature of her parents deaths have unsettled her. Abigail’s actions are also intriguing, right from act 1 she is causing a stir in Salem, when Betty awakens and cries out, Abigail tries to bully and threaten them into keeping quiet, later in this act, when Tituba and Abigail are being interrogated, she starts calling out names of devil worshippers. In act 2 we find out more about Abigail’s relationship with the Proctors, they discuss revealing that Abigail is a fraud and reveal how she was thrown out when Elizabeth found out about her affair with John. The rag doll was also another plot by Abigail to cause more trouble, she uses it to show that Elizabeth practices witchcraft. So when the rag doll is discovered with a needle in it after Abigail stabs herself, it is a bad sign. The taking away of Elizabeth and the anger of John Proctor are all adverse affects of Abigail’s troublesome actions and Proctor decides to declare his adultery in court and to denounce Abigail’s lies, the consequences of this may be hard for him. Abigail also leads the accusations of witchcraft and by this point Elizabeth knows that Abigail probably name her in revenge for being dismissed and also to get John Proctor for herself. Cheever later arrives to clarify the fact that Elizabeth has been named, by Abigail. Francis Nurse tries to explain to the court that it is being deceived by Abigail and the other girls. In act 3 as Abigail acts entering a trance and the pitch of hysteria rises, Proctor has had enough and denounces Abigail as a whore, revealing his adultery and therefore jeopardising his integrity and honour. In act 4, Abigail and Mary Warren steal i 30, a very large amount at the time and run away, in order to avoid the revealing of them being frauds. Tituba is an interesting device used by Miller, she is mysterious, perhaps theatrical, and our lack of knowledge of her creates more mystery and intrigue, we know that she is a Barbadan slave for Reverend Parris who was taken from Barbados to come with them the Parris’s. This is useful to Miller, because Tituba does not need to have an identity, she is just used for a few themes, one is the dancing that occurs in the woods, instigated by Tituba, and later her confessions to dealings with the Devil.

The eNotes Blog 6 Southern Gothic Literature Recommendations for YourClassroom

6 Southern Gothic Literature Recommendations for YourClassroom Some of the most important issues to be addressed in today’s classrooms include racism and gender equity- but they’re also some of the most intimidating topics for teachers to tackle. Luckily, Southern gothic literature deals with these ideas head on. This subgenre highlights the disparity between idealized notions of the antebellum South and the realities of slavery, racism, and patriarchy that existed throughout the era. In more contemporary terms, the genre addresses the contrast between the American Dream and the realities experienced by many people of color, women, and low-income Americans. Southern gothic literature addresses these topics through relatively simple literary devices- characterization and setting. Characters give voice to the horrific, transgressive, irrational, or otherwise taboo impulses that exist within the American zeitgeist. These characteristics are often expressed plainly through dialogue or internal monologue, or externalized through physical abnormalities. Similarly, setting also underscores American social dynamics. Southern gothic literature is most often set in the American South, featuring decaying plantations, towns that never recovered from the Civil War, and/or character’s who maintain their superiority while living in dilapidated circumstances. For many students, Harper Lee’s To Kill a Mockingbird is their first introduction to the genre. Characters such as Boo Radley and Tom Robinson exemplify the way Southern Gothic literature externalizes a character’s internal and social conflicts. Similarly, Bob Ewell’s racist superiority, juxtaposed with his own downtrodden lifestyle, is a classic example of how the genre uses setting to develop social themes. By studying how characterization and setting are deployed within Southern Gothic literature, teachers can guide and coach their students through a discussion as to how the traumas of US history impact the people living therein. Let’s take a look at some other examples of Southern Gothic literature that you can use in your classroom today: Twentieth Century Greats William Faulkner Winner of the 1950 Nobel Prize, Faulkner is the writer most commonly associated with Southern Gothic literature. The majority of Faulkner’s ouvre is set in the fictional Yoknapatawpha County, the site of a Civil War loss and the home of a community reckoning with its traumatic past. Consider reading: The Sound and the Fury,  326 pages Absalom! Absalom!,  320 pages As I Lay Dying, 288 pages â€Å"A Rose for Emily†, 36 pages   Zora Neale Hurston Hurston was born in Alabama, raised in Florida, and moved to New York to be celebrated as a writer and anthropologist within the Harlem Renaissance. Her body of work, consisting of fiction, non-fiction, and theater, is known particularly for its wit and pathos. Consider reading: Their Eyes Were Watching God, 219 pages â€Å"Spunk†, 106 pages Flannery O’Connor O’Connor is the writer most commonly associated with the grotesque aspects of Southern Gothic writing. In her essay â€Å"Some Aspects of the Grotesque in Southern Fiction,† O’Connor argues that Southern Gothic writing is freed from notions of civility and politeness that can limit literature’s ability to convey reality. Consider reading: â€Å"A Good Man is Hard to Find†, 190 pages â€Å"Everything that Rises Must Converge†, 25 pages Wise Blood, 256 pages Richard Wright   Born on a plantation in 1908, Wright is known for exchanging the supernatural aspects of Southern Gothic literature for the unflinching realities of life for African Americans in the Jim Crow South. Consider reading: Black Boy, 419 pages Native Son, 504 pages â€Å"Fire and Cloud†, â€Å"Long Black Song† â€Å"The Ethics of Living Jim Crow† Contemporary Writers to Watch Toni Morrison The first African American woman to ever accept a Nobel Prize, many consider Morrison to be the zenith of contemporary Southern Gothic writing. Known for being distinctive and musical, Morrison shies away from any use of language that attempts to obscure the reality of life in America. Consider reading: The Bluest Eye,  216 pages Beloved, 324 pages Song of Solomon,  337 The Source of Self Regard, 354 pages Jesmyn Ward Born in Mississippi in 1977, Ward has already earned two National Book Awards and a MacArthur Genius Grant, among many other prestigious accolades. Though her work is often categorized as Young Adult, it explores the bonds that exist within disenfranchised African American communities in the contemporary American South. Consider reading: Salvage the Bones, 261 pages Sing, Unburied, Sing, 285 pages

An analysis of architecture from an author’s and industry perspective The WritePass Journal

An analysis of architecture from an author’s and industry perspective Introduction An analysis of architecture from an author’s and industry perspective from http://designtheory.fiu.edu/readings/rudolfksy_awa.pdf. Salingaros A. Nikos, (2007). A Theory of Architecture. Umbau-Verlag Harald PÃ ¼sche

What would You do if YouI won 200 million dollar lottery Research Paper

What would You do if YouI won 200 million dollar lottery - Research Paper Example While most individuals believe they would relish this opportunity, it’s been noted that many of these people end up facing considerable problems in their lives because of the sudden influx of money (Veneziani). I recognize if I suddenly won 200 million dollars I would make the best use possible of it. In winning 200 million dollars one of the first things I would recognize is that I need to preserve some sort of structure within my life. Past lottery winners have even gone as far as keeping the jobs they held before winning the lottery (Celezic). While I don’t believe that I would keep working the same job I would attempt to preserve many of the aspects of my current life. In these regards, I would continue to live in the same town. I would also work at keeping the same group of friends. Rather I would implement my money to stay within the general structure of my current life, but enjoy it in fantastic ways. For instance, I would buy a much larger house, with a pool, an d an excellent view. I would then throw large parties at this home. This way I would be able to keep some semblance of my current existence, while enjoying the thrill of the million-dollar prize. Another important element of winning a million dollars is making safe investments. .

Lab Report Example | Topics and Well Written Essays - 250 words - 2

Lab Report Example The product produced is easy to handle and easy to apply due to the use of peppermint oil. The peppermint also improves its flavor. As provided by the ingredients we can see that calcium carbonate is the major ingredient with the heaviest weight (Field). As discussed above the ingredient is responsible for protection against tooth decay, dental carries and other forms of tooth infections. Re-mineralization is a basic concern in preparation of any toothpaste since it helps in fighting dental carries a common disease worldwide. Calcium and phosphate are also important since they are able to alter cariogenic potential of dental plaque biofilm. The paste is applied depending on the size of the toothbrush. A small amount is applied and brushed over the teeth in a normal brushing way (Perlich, Bacca and Bollmer). The contents should be disposed immediately the process of brushing is over. The mouth should be cleaned and rinsed with fresh clean water. The toothpaste has no harmful effects and can be used regularly depending on the user needs. The paste should be stored in a cool and dry place to prevent it from drying. The paste should be used while fresh and valid. If it expires it can have negative and harmful effects. Since it is homemade and non-medicated it is advisable that little content is made at a time to prevent cases if impurity. Homemade paste made ensured protection of the gums and the teeth in general since these are the main reasons as to why people go for toothpastes. The paste helps in re-mineralization which is also an important aspect of dental carries control and other infections in the mouth. Perlich, MA, et al. "The clinical effect of a stabilized stannous fluoride dentifrice on plaque formation, gingivitis and gingival bleeding: a six-month study." The Journal of Clinical Dentistry (1995): 6 (Special Issue):

Business related topic Essay Example | Topics and Well Written Essays - 250 words - 3

Business related topic - Essay Example The laborers provide highly  crucial  service to the company and contribute to a significant  amount  the success of the company. They  ensure  the  match  in availability and quality with  consumer  expectations safeguarding the reputation of the company. As such, it is  right  that they  have  comfortable  conditions such as health coverage and decent pay  consequent  with  reasonable  working hours. This  way  they also are able to  give  their best raising  output  levels. Legally, there are safety regulations and accepted conditions that such laborers can  get. Adhering to such might save the  company  from legal problems and avoid its name tarnished. It would also improve operational efficiency, thus increasing  output, reducing labor costs, and increasing profitability. Though the company executives  ascertain  that the company is taking care of its employees (Duhigg  and  Barboza  7), there are still complaints on the same. In order to ensure that both the company and laborers are  comfortable, representatives from both sides need to meet and discuss their issues. They can agree on  crucial  issues and  do  away with unnecessary expenditures. Such agreements and their implementation need to be left open for  scrutiny  by the public and government institutions thus ensuring they adhere to regulations. This would also help  lay  the truth in the  open  and  hold  either side  true  to their

Training in Banking Sector Essay Example for Free

Training in Banking Sector Essay Abstract The purpose of this study was to identify the training needs among employees of Public sector bank. In the current dynamic business environment training has become indispensable. The biggest challenge of human resource managers is to train the employees to produce desired results. In the cyclical process of training, training needs analysis is the first step which analyses the areas where training is essential. Total 100 respondents responded to the pre-tested questionnaire, for which Cronbach’s Alpha was calculated to confirm its reliability, which resulted in the score of 0. 860. The major findings and evaluation have been done by Statistical Package for Social Sciences (SPSS).The findings can be used to design future competency based training programs. Keywords: Performance, Skills, Training, Training needs. I. Introduction The banking sector in the recent years has been undergoing intense structural and organizational changes, globally. The trend towards globalization of financial markets and services and deregulation of domestic banking systems has been the driving forces behind the drastic change in this sector. The Information technology era has enabled development of new financial instruments, decentralization of work and decision making responsibilities. The extensive competition, greater demand for providing better product and services, dynamic business environment prevailing in the commercial banking sector has increased more demand from employees in order to meet the requirements the above all has posed critical challenges for employees and HR managers in particular. Thus, training is no longer considered a casual phenomenon or holiday for a selected few; instead it ought to be a process of human resource development for fulfillment of defined objectives (Khandelwal, 1978). And to achieve the desired results transformation in the context and mechanism of training programs becomes indispensable (Lynton and Pareek, 1990).â€Å"Training† refers to a systematic approach to learning and development to improve individual, team, and organizational effective-ness (Goldstein Ford 2002). Denby (2010) explains that training helps to expand the scope of available skills within the workforce and improve expertise and adds enhancing the capabilities of the team supports retention. Every organization strives to achieve their objectives, and in banking sector the major goals include maximizing funds and improve the level of services. And the most desirable goal is to improve employee’ performance which results in overall organizational performance. In current scenario, to achieve sustainable competitive advantage, sustaining customers by delivering high quality service becomes essential. To achieve all the above mentioned objectives training the bank employees becomes vital. Every training program starts with an analysis of training needs. Identifying training needs of employees is considered to be an essential requirement to design an effective training program and it also contributes to the training strategy of an organization. II. Purpose And Importance Of Identifying Training Needs In the stages of the systematic training cycle, Identifying training needs and its analysis is the important first stage and following stages of the cycle are training design, training delivery and training evaluation respectively. Identifying training needs must be carefully planned, conducted and have clear outcomes to ensure that training interventions are implemented effectively and that they lead to meaningful changes in service delivery(Gould D, Kelly D, White I, 2010). Training can be considered successful only it is implemented to match and complement the business needs and objectives. The assessment begins with a needs which can be identified in several ways but is generally described as a gap between what is currently in place and what is needed, now and in the future. ). â€Å"The rationale for developing a training program relies heavily on identifying training needs, and justifying the costs and benefits to the organization. Without a clear understanding of needs, training efforts are at best randomly useful or at worst, useless. The trainer will only be successful and perceived as such to the extent that needs are carefully assessed, and programs developed and carried out that meet those needs† (Brown, 2002). Identifying the training needs serve as the key to cost effectiveness, and it also serve as valuable part of the development and growth of a business (Andy Taylor, 2009). Identifying and Analyzing training needs is a part of an ongoing cyclic process (Andrew Knowles, 2009) and also states that with clear understanding of what is to be achieved and some knowledge of organization itself, training needs analysis on staff can be performed within the organization to identify learning needs. In a very recent study Stanley (2010) states that common types of needs analysis focus on surveys, collecting questionnaires, data from supervisors, observing and formally or informally interviewing employees and analyzing employee’s performance tests and productivity reports. Thus, surveying, interviewing and testing the employees can help to determine the training needs and in this study we attempt to identify training needs of clerical staff employees of public sector banks through a well-constructed questionnaire. III. Review of Literature Human resource development is defined as ‘the process of increasing the capacity of the human resources through development. It is thus a pro cess of adding value to individuals, organization as a human system’ (Mclagan, 1989). Though all practices of personnel management results in development of human resources, but to prepare qualified, flexible, and well prepared employees training is considered as the central activity (Bartel, 1994). Training, in this regard, is seen as a very much useful among all human resource management practices for coping with ever increasing expectations of various facets of customers in retail banks. Noe (2009) states that training is a planned effort by a company to facilitate employees learning of job-related capabilities. These competencies include knowledge, skill, or behaviours that are critical for successful job performance. Donald Kirkpatrick (1994) classical model which has acquired wide acceptance over the years identifies four level of training evaluation; Level One – Reaction, Level Two – Learning, Level three – Behaviour and Level Four – Result. The training system comprises of inputs, process and outcomes (Ziderman, 1997). Training-related changes should result in im-proved job performance and other positive changes (e.g., acquisition of new skills; Hill Lent 2006, Satterfield Hughes 2007) that serve as antecedents of job performance (Kraiger 2002). Leigh, et al., (2000) stresses that assessing and analysing training needs is important because this builds the foundation by identifying the kinds of HRD intervention needed for an effective effort.â€Å"Analyzing training needs provides a focus and direction for the investment an organization has to make in its people† (Bartram Gibson, 1994). â€Å"Many businesses face the prospect of wasting valuable training budget because they do not know how to accurately identify what their internal needs are, and thus cannot design the most suitable training and enhancement program† (Denby, 2010).Success of training depends on positive attitude of the employees about participating in the training activities (Noe Colquitt, 2002). Additionally, Reid (1986) states â€Å"The quality of training can be no better than the quality that the analysis permits† IV. Objectives of the study The research objective of this study includes: * It collects and analyse the various views expressed by bank employees in favour of training needs. * Identification of degree to which employee’s need training on certain factors. * Examination of the differences in training needs between male and female employees. V. Study Hypothesis H1: There is an association between the Number of training programs attended by employees and their view that analytical skills require high degree of importance from the aspect of training. H1: There is statistically significant difference between the length of service of the respondents in the preference towards training on advanced computer skills, planning skills and perpetual skills respectively. VI. Methodology A pre tested questionnaire was administered to 100 public sector bank employees of clerical grade in Chennai, Tamilnadu .The response received from the employees through the questionnaire were analysed using simple percentage analysis, chi square test, one way ANOVA test and inter correlation analysis. VII. Results and analysis In relations to the objective of the study, questions in the questionnaire were designed to recognize to what degree the employees think the training program provided by the bank should focus on following factors ;Interpersonal skills, Oral communication skills, Written communication skills, Public speaking skills, Mentoring skills, Teaching/Training skills, Supervising skills, Leadership skills, Negotiating skills, Client service skills, Analytical/logical thinking skills, Creativity, Decision making, Planning skills, Administrative/Clerical skills, financial skills, Advanced Computer skills, Technological skills, Performing skills, Perceptual skills, Stress Management Skills. In the following analysis we use chi-square and one way ANOVA to prove the formulated hypothesis mentioned above.

Food and beverage sector in the consumption service

Food and beverage sector in the consumption service The service consists of four categories which are people processing (direct at a customer), possession processing (direct at customers physical possessions), mental stimulus processing (direct at peoples mind), and information processing (use technology direct at a customers assets). The people and possession processing are based on tangible service while the mental stimulus and information processing are based on intangible service. In this assignment we choose the food and beverage sector in the service consumption which is based on people processing service. This is a common sector on worldwide. It is the daily routine and needs for everyone. In this sector, different people have different tastes of food, so it will split into different food and beverage sector such as Western, Chinese, Japanese, Korean, Thai, and other foods form different countries. As a customer, we have three-stage model of service consumption in buying and using a service of our choice, which are pre-purchase stage, service encounter, and post-purchase stage. The Secret Sanctuary is the restaurant that we are chosen. It not just provided the food and beverage service, it also provide the accommodation service. Actually, it is called Secret Sanctuary Boutique Cottage Kuching and created by Cyril Lim. The Secret Sanctuary is a unique boutique cottage located inside Taman Stutong Indah at Jalan Setia Raja (JG blogs 2009). It is like Minangkabau or Padang style house and exotic garden. The Secret Sanctuary is a peaceful garden because it provides a great place for a quiet retreat to get away from the hectic busy city life (JG blogs 2009). This place is for customers to find inner peace, creativity, beauty, love and truth (Travel Borneo Blog 2010). The Secret Sanctuary classifies as a three star hotel, that provides room service, restaurant service, and facilities available service which is waterfall pool, Jacuzzi, stream room, fish spa, open air hot tub, garden shower, gym, Wi-Fi access, and BBQ. For the facilities available service, they jus t provide to those customer who wish to pay RM30 per person (RM15 per children) for the charged of use the facilities available (Cyril 2010). The Secret Sanctuary provides the restaurant service to the guests and also the outsider customers. The foods of its restaurant are based on western foods. THE THREE-STAGE MODEL OF SERVICE CONSUMPTION Pre-purchase stage The pre-purchase is first stage model of service consumption. Pre-purchase is defined as a series of information acquires according to consumer-specific decision making evaluation, which recognize salient information from different resources depending on situation (Hoffman, 1998). Pre-purchase can also being defined as customer decision on their initial decision making pertaining to their purchase of a product or service that being reflected by their underlying needs (Lovelock Wirtz 2004). At pre-purchase stage, we start to be aware of our needs and wants. Such awareness of our needs and wants enable further consideration into the decision making process in later stage, service encounter. It also enables a further implementation of information search and alternative evaluation in pre purchase stage. We awareness needs a restaurant for our friendship reunion and we wants provide the western food and beverage services. This tangible service is based on people processing that provide service directed at the customer. Under information search stage, it plays a relative important role in defining our needs and wants as discussed earlier. When we decide what to the service needed, we will seek for information prior our consumption. Such information search can either be active or passive, depending on the level of involvement and perceived risk associated to the search of information. Active and passive information search normally provided by family, friends, colleagues, advertisement, mass media or organization. For our information search, that is provided by our friends. In addition, information search can also come from both internal and external sources. For example of internal information search are personal preferences and self involvement. Oppositely, external information search such as internet, catalog, and advertisement. Such purchase of service is considered limited decision making mainly because consumers unlikely will purchase such service on the daily basis. This also define the level o f low involvement consumer have on purchasing such service. We information search also come from internet search and Privilege Book which can provide our restaurants information and the environment. Apart from information search and awareness of our needs in consumption service, at pre-purchase stage, we also do alternatives search. Such alternative search enables us to have more choices on our consumption. When we from information search, we have three alternative choices which are Tray Cafe, Secret Sanctuary, and Friends n Family. At this stage, we are concern on our choices between different service provided by both Secret Sanctuary and its competitors which are Tray Cafe and Friends n Family. We not only evaluate the service provided by Secret Sanctuary, but also similar service provided by other competing service providers. Tray Cafe is a memories restaurant that they provide a wall to let customers write down their comments and inside the restaurants memories. But the Tray Cafe does not have a seat to provide a group customers seat on together. However, the Friends n Family is an ordinary western food restaurant and they provide less choice of the food and beverage. As for Secret Sanctuary, it not just a restaurant, it also is a unique Boutique Cottage. The Secret Sanctuary has a graceful environment provide to customers. It can provide a seat like a peaceful garden for our friendship reunion. For our decision making, we are discussing on Facebook and compare the entire three restaurants. After discussion, we are decide to choose the Secret Sanctuary because its service and environment provide be close to our needs Service encounter After making a pre-purchase decision, we will consume a service encounter of the Secret Sanctuary. A service encounter is a period of time during the customer interacts directly with a service provider. Secret Sanctuary is providing us the tangible service (Lovelock Wirtz 2004). The service encounters as moment of truth which is metaphor by Richard Normann. The point of Normann is a service organizations life of the relationship that is at stake on building long-term relationships with their customers (Lovelock Wirtz 2004). The Secret Sanctuary is our decision for friendship reunion place. The Secret Sanctuary is our decision for friendship reunion place. We requests from them to provide the food and beverage service and the happy environment possess a peaceful sanctuary for away from the hectic busy city life and also providing a memorable reunion for us. Throughout service delivery between customers and organization that consists of different level of services which is high-contact services and low-contact services. Most of the restaurants are focuses on customers service rather than inanimate objects (Lovelock Wirtz 2004). But, Secret Sanctuary is focuses on customers service and also the exterior and interior of its building, equipment, physical facilities and furnishing. Secret Sanctuary not only a restaurant, it also is a boutique cottage. It provide a garden style home-stay, is a great place for us because we does not feel the hectic busy city life but a peaceful garden. It is providing high-contact service on their environment and the facilities to their customers. For their low-contact service as customers undertake the self-service on beverage and take order. To conceptualize the service factory as a system that integrated marketing, operations, and customers themselves. It is known as the servuction system which is combining the terms service and production. This conceptual framework to embrace three overlapping elements, there are service operations, service delivery and service marketing system (Lovelock Wirtz 2004). The service operations can be divided into those relating to the service provider and those relating to the tangible services such as equipment and physical facilities (Lovelock Wirtz 2004). The Secret Sanctuary is satisfied our requirement because it provides us a graceful and freedom environment (high-contact service). In Secret Sanctuary, we needs to go their bar counter and take an order by self (low-contact service). Service delivery is concerned with the process of delivery between the product service and customer (Lovelock Wirtz 2004). During the service delivery, the customer will start evaluating the quality of service they are receiving and deciding whether its services meet their expectation. The Secret Sanctuary is a restaurant to provide the western foods. For their restaurant services, they does no provide the service delivery on beverage which is undertake our self-service from their bar counter. But, they were providing the food delivery service on customer seat. In addition, they have prepare a book in the bar counter which is for customer to write down their feeling of the Secret Sanctuary and leave down the contact number, so they can inform them to come their event together. The service marketing system of Secret Sanctuary is a full-service of accommodation and restaurant. The Secret Sanctuary is providing the best facilities to attract customer such as waterfall pool, fish spa, BBQ, and Wi-Fi access. Additional service encounter, they are through their sites to introduce their services and also provide the map of their place. Post-purchase stage After service encounter, we then enter the post-purchase phase. During the post purchase stage, we will evaluate the service performance that we have received and compare it with our prior expectations (Lovelock Wirtz 2004). Post purchase produce satisfaction and loyalty, which are aim of most marketing strategies. The product is evaluated to dissatisfaction or satisfaction. If it is dissatisfaction, customer may produce complaints. The complaints must be handling properly to reserve dissatisfaction. If it is satisfaction, loyalty may perform and the customer is committed to the service. Comparison of the Secret Sanctuarys service performance with our received and prior expectations, it satisfied our prior expectations. Whatever it is expensive than Tray Cafe and Friends n Family, but it provide us the foods service with the best behavior of their employees, comfortable and graceful environment. Therefore, we are satisfaction its employees service behavior and the environment provided. Post purchase dissonance is a doubt or anxiety about the correctness of ones decision after a purchase has been made (Lovelock Wirtz 2004). Customers satisfaction is a purpose of the proximity between the customers expectations and the services perceived performance. If the performance is below the customers expectations, then the customer will be dissatisfied and will suffer the consequences resulting from the mismatch. Dissatisfied customers will reduce the cognitive dissonance and customer will exhibits risk-reducing behavior. Although the Secret Sanctuary satisfied our expectations, but if we were go frequently that prices provide is expensive for us. So, we will loyal in occasionally. Customers may attempt to modify the facts of the purchase scenario, mostly by reducing the proposed price paid for the goods when it meets dissatisfaction. Dissatisfaction is the feeling experienced by a customer whose expectations have not been met by a service. However, the purchase has resulted in complete dissatisfaction and goods returning are not probable, this strategy is to hide the good away in an attempt to forget about the purchase. On the other hand, word-of-mouth (WOM) plays an important role in the advertising. Word-of-mouth is used to reduce the cognitive dissonance following a major purchase decision. Nevertheless, word-of-mouth serves functions of ego defense otherwise as a means of enhancing the status of the information giver, as well as dissonance reduction. Purchase satisfaction is the ultimate goal of marketing. It results when perceptions of product performance match expectations that are at, or above, the minimum desired performance level (Lovelock Wirtz 2004). It happens when the purchase expectations are fulfilled; there is a tendency for customers to repurchase and loyalty to the services. Repeat purchase is a pattern of customer behavior that involves the purchase of the same product or services over time (Lovelock Wirtz 2004). However, consumers develop certain expectations about the ability of a product to fulfill instrumental and symbolic needs. If the services meet the needs, satisfaction is likely to result. In the other round, if the expectations are not meet, dissatisfaction is being experiences. In this case, we are satisfied about the services provided by Secret Sanctuary. Secret Sanctuary provided us the delicious food and a garden style home-stay for our reunion. In addition, it is a great place for a quiet retreat to get away from our hectic busy city life, so, it let us enjoyed and relax for our reunion on this place (Travel Borneo Blog 2010). The owner of Secret Sanctuary (Cyril Lim) ever said that, this little cottage is also for those who want to enjoy the sights and sounds of this hidden island paradise. This place will give an ambience of local culture as well as Zen living all under one roof (Travel Borneo Blog 2010). While in our future intention, we cannot go there frequently. Our reason is although the Secret Sanctuary provides us the satisfaction services but their price of food and beverage are expensive, so, we do not have ability to go there frequently. However, we will go there occasionally. CONCLUSION As a result of overall performance, we should through the three-stage model of service consumption before buying or using the service of our choice. When we decide our event, we start to be aware of our needs and wants. For we awareness our needs and wants, we enable a further implementation of information search and alternative evaluation in pre-purchase stage. After that, we enable consideration into decision making process in later stage, service encounter. During the service encounter, we will request service from our chosen supplier and service delivery. After service encounter, the customers then enter the post-purchase phase. At post-purchase stage, customers evaluate the service performance they have received and compare it with their prior expectations. Finally, the customers will make a future intentions whether they loyalty or disloyalty on their chosen supplier. As a conclusion of Secret Sanctuary, it is a unique boutique cottage for accommodation and restaurant business. It provides the service of our needs and wants. Secret Sanctuary let us to enjoy the sights and sounds of this hidden island paradise for our reunion (Travel Borneo Blog 2010). We are satisfaction about their delicious food (western food) and its building style. In future intention, we were going there occasionally because the price of food is expensive and we do not have ability to go frequently.